Custom Publishing
Custom Publishing
As an editing professional with experience in marketing communications and trade publishing, I’ve seen the value that sponsored content and custom publishing can deliver to a client. Effective content marketing should help readers understand an issue or position, while also underscoring the value of the client’s product or services. I’ve crafted numerous content marketing pieces, working closely with clients from development through execution. I’ll create a timeframe for your project so you’ll know what to expect when, and give you plenty of opportunity to review the content and ensure it meets your expectations. Whether you’re looking for direct, advertorial messaging or more subtle thought leadership, I can strike the balance you’re looking for and ensure the project delivers leads, builds your brand and/or positions you as a leader in the field.
Some of the custom publishing and lead-generation projects I’ve led include:
- Editorial supplements
- Advertorial supplements
- White papers
- Webinars
- Enewsletters
- Microsites
- Multimedia (video, online, print) thought leadership campaigns
Work Samples
- Advancing in the Fire Service (custom newsletter)
- Five Steps to Implementing a CPR Quality Program (white paper)
- Driving the Course of Care (single-sponsored editorial supplement)
- Data Drives Care (multi-sponsored editorial supplement)
- Putting the Clamp on Hemorrhage (advertorial supplement)